Ekselence Ice Cream, the premier ice cream brand from Food Union's stable of luxury consumer dairy products, looked to expand its presence with a standalone retail store concept.
For Food Union, the traditionally B2B-only wholesale retailer, this B2C venture marked an exciting new direction for the business.
WHAT WE DID
- concept design
- space planning
- material specification
- CGI visualisation
- pitch presentation
Natural timber finishes combine with an uncluttered space to reflect Ekselence's "natural ingredients only" reputation.
Soft hues and a high-quality materials palette bring a premium feel to the concept.
Warm ambient lighting combined with clean product lighting creates strong displays and a more engaged customer.