Urban Eden Broadgate
Liverpool St. London UK
Broadgate was transformed into a lush city sanctuary for the Urban Eden campaign, featuring pop-up gardens, outdoor dining and immersive floral displays to create an inviting London summer experience.
campaign concept | bespoke illustration | art working
Nature meets city
The project brought together large-format advertising, printed event collateral and digital marketing to create a cohesive campaign inspired by wild landscapes, organic botanical forms and the interplay between nature and the urban environment.
A city in bloom
The identity was designed as a flexible visual system, adapting seamlessly across environmental graphics, print and digital platforms. The bold graphic language brought Urban Eden to life, reimagining the connection between nature and the city.
