Winter Forest Broadgate
Liverpool St. London UK
The visual identity for The Winter Forest at Broadgate encompassed large-format advertising, printed collateral and digital marketing, creating an immersive campaign for the season's most important event.
campaign concept | bespoke illustration | art working
Inspired by folklore
The creative direction drew inspiration from ancient Nordic art and folklore. A stark palette of black, white and gold, combined with intricate illustrative details and frosted textures, created a dramatic, atmospheric identity that felt both timeless and contemporary.
Into the forest
Designed to scale seamlessly across outdoor installations, print and digital channels, the identity unified every touchpoint, creating a distinctive campaign that invited visitors into a captivating London winter world.
