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Fraser Hart
Bluewater, UK
A complete redesign of Fraser Hart’s flagship store introduced a fresh new retail concept, repositioning the brand as a contemporary leader in its competitive market.
concept design | visualisation | site planning
A new brand and outlook
The new concept transformed the previously dated interior with a softer, more contemporary aesthetic, introducing a younger colour palette and a stronger visual brand identity for a more engaging customer experience.
Redesigned for better balance
The new store layout created a more cohesive balance between the designer watch collections and the in-house jewellery offering, improving flow, clarity, and the overall customer experience.
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