Jack Wills Walnut St
Philadelphia PA, USA
Jack Wills’ largest store in North America opened on Philadelphia’s iconic Walnut Street, marking a significant milestone for the brand as it expanded its presence in the US market.
concept design | detail design | design management
A faithful restoration
The shopfront was carefully reconstructed, restoring the character and spirit of the original stone façade. The city embraced the finished design, praising it for its sensitive approach to heritage and its contribution to the surrounding streetscape.
Bringing Britain to America
The new store brought the brand’s distinctive British heritage and irreverent spirit to life within one of Philadelphia's most celebrated shopping districts, creating an immersive environment that captured the character, energy, and playful attitude at the heart of Jack Wills.
